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Richard Walker For a better life!

Hi! 

In this Issue
  •    It's a good time to plan a New Year!
  •    So you think you can't teach an old dog... ?  
  •    Upcoming events
  •    In brief...

  • So you think you can't teach an old dog... ?

    'For decades we have thought that the cognitive capacity of our brains is genetically determined, whereas it's now clear that it's a lifestyle choice. What we eat and drink, how we learn at school and what type of moods we have are all crucial,' says David Horne, a business lecturer at the University of Central Lancaster, and authority on thinking and learning.

    'Teach Yourself Training Your Brain' gives a wide range of suggestions, including cuddling a baby, cheating at school, reading out loud and doing your university degree in business studies. Co-authors Terry Horne and Simon Wootton say their recommendations are based on and backed by the latest research by leading experts around the world.

    'People can make lifestyle choices that will not only prevent what used to be seen as an inevitable decline in cognitive [ability] after the age of 17 - something that IQ tests seemed to bear out - but will constantly increase our cognitive capacity throughout our adult lives. Our far-reaching suggestions will empower people to develop their cognitive capacity or just let it decline.'


    Upcoming events

    Training

    Practitioner Foundation Training in Clinical Hypnosis One weekend in three (approx), starting 26 Jan 08. Book now and save! More details

    NLP and Time Line Therapy Practitioner
    Now booking for Feb 08. More details here.

    Learn Time Line Therapy Techniques
    to add to your NLP skills! 28&29 Feb 08 - call Richard to find out more. 

    Featured article 
    How to get testmonials, by Bernadette Doyle of Client Magnets. See article at my newsetter weblog (below).


    In brief...

    Harassment or uncivil treatment of women at work is bad not only for female employees, but for the productivity of the whole organisation. More

    When we praise a child, our wording can either be specific (e.g. "You did a good job drawing") or generic (e.g. "You are a good drawer"). Research shows that this makes a big difference to children's motivation when things go wrong. More

    Blame Dad It's thanks to Dad that girls are more cautious than boys - not just biology. More

    Unhealthy alliance Drug Companies and the EU will render health supplements useless. Together they will set limits that make carrots and brazil nuts look dangerous. More


    It's a good time to plan a New Year!
    NLPConf

    Brr! Bit chilly recently! Why not make that decision now to follow up your interest in hypnosis? Our Practitioner Foundation course is going from strength to to strength, with the next one scheduled for January. I'll even give you a 10% Christmas discount on any training booked before 25th Dec!

    Did you know that the BMA (British Medical Association) approved hypnosis as 'orthodox' treatment, as opposed to 'alternative' or 'complementary'? In 1955 the BMA advised that 'all physicians and medical students receive fundamental training in hypnosis.'

    And don't miss out on the next NLP Practitioner booking now for Feb 08! Enjoy this issue's fascinating news items and have a Happy Christmas and New Year!

    Quick links

    current schedule & prices

    about Richard

    contact Richard

    Featured Article

    How To Get Testimonials

    Whatever business you are in, one of the best assets you can build is a databank of testimonials from satisfied clients and customers. But exactly how do you get those rave reviews that you can use to attract more clients? Here are my 6 top tips for collecting and using effective testimonials.


    1. Deliver a great product or service

    I know it's stating the obvious, but the first step in getting testimonials is to have satisfied customers and clients. That means you need to make sure you have delivered on your promises and at least met, if not exceeded, your customers' expectations. Don't try to collect any testimonials until you have met this criteria!

    2. Ask!

    The big secret of getting testimonials is no big secret at all. You've simply got to ask. If you've been in business for any length of time at all, you probably already have satisfied customers who would be more than willing to give you an endorsement, if only you ASK them. I understand that you might be self-conscious about asking, so why not send a note or email along these lines.

     'Can I ask a quick favour? I'm in the process of updating my marketing materials and want to include examples of people I have worked with and how I've helped them. I would love to include you. Would you be willing to jot a couple of lines about how my (service/product) helped you? I'm planning to get this completed in the next two weeks, so if you could reply by (deadline) it would really help. Thanks in anticipation!'

    There, now that wasn't so difficult was it? Try it. You'll be pleasantly surprised by the responses you get!

    3. Use full contact details

    Have you ever seen those testimonials that are signed by someone like 'J.V, Leicester'. Do you believe them? I don't. They scream 'made up!' Testimonials simply aren't worthwhile unless accompanied by full contact details: name, company, location, age, profession. Include as much relevant info as you need to prove that the testimonial was provided by a real person.

    4. Use examples of your target audience

    If you're targeting single 20 somethings, then it doesn't make sense to include a testimonial from a 50 year old married woman. The unspoken question many of your prospects have in their head is 'Will this work for me?', so they want to see case studies and examples from people who started out in a similar situation. Adapt your testimonials to make them relevant to your target audience eg if you are targeting working mothers include information like, 'Sarah Smith, mother of 3'.

    5. Make your testimonials more believable with photos, voice and/or video

    We've all seen the 'testimonials' on tv that are actually paid actors, so it's not surprising that many of your prospects are jaded and sceptical. You can make your testimonials more believable by using proof in the shape of photos, actual voice recordings of the testimonials and even video testimonials if you can get them. Audio Generator includes a feature for easily collecting voice testimonials from your customers. They provide you with a phone number, the client calls to record their message, then you get a simple code for uploading the audio to your website.

    6. Have a system for soliciting testimonials

    I know you've already got too much on your 'to do' list, and the last thing I want to do is create more work for you. The key to getting anything done in marketing is to put a system in place that automates the process. For example, send a form letter or email a specific number of days after the service, treatment or goods have been received verifying that your client is happy and asking them to provide you with their comments. 

    Some of the best testimonials I got for my first e-book came from a standard email I sent to every customer 14 days after they ordered the product. I just set the email up on my auto-responder so I didn't have to think about it. It generated a steady stream of testimonials with no further action required on my part.

    The bottom line is that adding testimonials is one of the most effective changes you can make to your marketing materials, so make sure you start collecting and using testimonials, starting today!

    © Bernadette Doyle, 2007

    WANT TO SEE MORE ARTICLES LIKE THIS ONE? See more articles at my website

    Want To Use This Article In Your Newsletter Or Website?

    You can, as long as you include this complete info with it:

    Bernadette Doyle publishes her weekly Client Magnets newsletter for trainers, coaches, consultants, complementary therapists and solo professionals. If you want to get clients calling you instead of you calling them, then get your free tips now at http://www.clientmagnets.com/

    Until Next Time!



    Richard Walker For a better life!

    Hi! 

    Well, we have a nice surprise for you next month - Judy Rees, director and specialist in 'Clean Language' training and consulting, has taken up my invitation to come along and present to in an open workshop on Wed eve, 3 Oct.

    Judy presented at the conference 'NLP by the Sea' in Bournemouth, and participants tested out a fascinating approach to solving problems and enhancing personal capabilities, with an elegant and powerful concise questioning and exploring format.

    Now you can discover it for yourself. Find out more about Clean here.

    In this Issue
  •    Discover hidden strengths - Wed eve Oct 3 free!
  •    Plain and simple self-development
  •    Upcoming events
  •    In brief...

  • Plain and simple self-development

    Clean Language is causing a buzz in the world of change work, as one of the most sophisticated interventions to emerge in recent years. According to Judy, 'This approach works elegantly in a massive range of situations:

    - with individuals and with groups
    - in corporate work or in personal, therapeutic contexts
    - to model excellence or to facilitate change
    - to heal the past, or to generate even better results for the future.

    Judy explains, 'Clean accesses and uses the unique, individual metaphors which underpin a person's unconscious wisdom, promoting powerful, rapid and ecological change. That means that changes tend to stay changed! '

    'By its nature, it's tailored to the needs of the individual, because the process is designed to cut out presuppositions, suggestions and assumptions and to respect the integrity of the client's system. And that makes a facilitator's life easy - you can sit back and feel truly confident in your ability to deliver, even in new and tricky situations.'

    Judy, the 'online voice of Clean', works alongside the leaders in this field to spread the word about this beyond its home ground in psychotherapy and into businesses and communities worldwide, to 'change the way we think about the way we think'. A former media executive and news journalist, she is now a director of specialist Clean Language training and consulting firm, Clean Change Company.

    In this free event, you will begin you'll begin your own Clean Language adventure. You'll experience the unfolding of one of your own powerful metaphors, to enhance and develop your specific skills.

    Contact Richard to book your free place! Space is limited, so book early!

    Map

    Upcoming events

    Training

    NLP and Time Line Therapy Practitioner
    Now booking for 27 October. More details here.

    Learn Time Line Therapy Techniques
    to add to your NLP skills! 19&20 October - call Richard to find out more.

    Experience The Keys to Personal Power and Fulfilment
    A two-day event that could change your life. 'Thank you ever so much Richard for giving me my life back.' - RL, recent participant. 1 & 2 Dec 2007. more details

    Click here for prices & timings and on-line booking.

    Introduction to NLP & Hypnosis - learn to use your brain! 8 eves - Mondays Luton adult education course AESL251P7- link; Tuesdays Oaklands College St.Albans - link.

    Free Events!!


    Clean Language workshop- Wed 3 Oct, 7.15pm - see above.

    Free Invitation!Experience Time Line Therapy for free on Fri 19 October. You will be a client for a new student, under supervision. Or learn to use the techniques by staying for the two-day training (see below).


    In brief...

    Thinking yourself sick Sometimes we expect medical treatment to work - and maybe that's partly why it does (the 'placebo effect'). But the reverse or 'nocebo' effect can occur, where symptoms worsen, side effects are exacerbated and drugs are rendered less effective. In other words, you're as bad as you think - or 'expectation of sickness begets sickness' - more.
    Are women more emotional? Women do seem to cry more readily than men, but is that because they are less able to control their emotions? Brain scans show men seem to 'out-think' their and 'outweigh' emotion-associated activation - more.
    Depression 'is worse for your health than asthma or diabetes' This WHO study says "doctors treating long-term chronic diseases, tend to focus mainly on the physical diseases - they are not looking for depression.Yet it's a much more effective way to improve people's health than just dealing with chronic physical illness. Treatment of mental illness is a necessity, not a luxury." -more.
    Simple Techniques for Happiness Marty Seligman and others identify two techniques as being particularly effective for long term (six months) happiness: (1) Three good things in life: write down three things that went well each day and their causes, every night for one week. (2) Character ('signature') strengths: take the online inventory of character strengths and then to use one of these top strengths in a new and different way every day for one week - more.
    Check out your own current happiness and approach to life: Four-question happiness questionnaire
    24 - qn Happiness questionnaire
    Approaches to happiness 24qns
    Work-life - 5qns
    Satisfaction with life - 5 qns


    Discover hidden strengths - Wed eve Oct 3 free!
    NLPConf

    Hope you found time to enjoy the little Indian Summer! Isn't the light terrific? - Like an extended morning but longer and warmer!

    So the theme this issue is about making your life warmer and brighter and happier! You are invited to a free event on developing your strengths - no previous knowledge or experience required!

    Want to find out out how happy you are - and your approach to happiness? I've given you some great links about happiness - with lots of simple and quick questionnaires with free instant analysis, by Martin Seligman, leading author on authentic happiness and Positive Psychology.

    Quick links

    current schedule & prices

    about Richard

    contact Richard


    Richard Walker For a better life!

    Hi! Richard,

    Jon Bowmer, organiser of NLP By The Sea, wrote me to say, "Thank you for being involved in this year's NLP by the sea conference - your sessions are certainly creating interest and excitement!"

    He says, "We are very proud to be running our second year, offering a space to test and explore the applications of NLP."

    Don't just take his word for it; here's what one returning delegate said, "I'm really looking forward to this years event Jon, because I know the sessions you're providing will really stretch us".

    For Jon, "this is what it is all about, people coming for an experience, to discover more, an experience that each of you will be providing in your own way. Another comment from last year about seeing 'glimpses of the wild days' of NLP was sublime as that is exactly the atmosphere that NLP by the sea represents."

    So if you fancy popping in to join us in lovely Bournemouth, then now's your best opportunity - 'cos I can now offer you 33% off - that's just £150 for the whole weekend!

    In this Issue
  •    Fun In Bournemouth
  •    NLP By The Sea Programme
  •    Upcoming events
  •    News about life & stuff

  • NLP By The Sea Programme

    Here's the list of events you can enjoy at Bournemouth!

    • NLP and Creativity
    • Influential communication made easy
    • (that's me!)
    • What is NLP?

    • How to get what you want when the world around you is constantly changing?
    • Successful selling to the not-so converted - putting NLP to work
    • "I wish I could draw but I can't..."

    • Climbing Wall (!)
    • Vocal Harmony Workshop
    • Design your own session - get together to explore and experiment with NLP

    • Advanced Abacus - Brain Development Programme
    • The five-minute coach
    • Beyond Milton : the real magic of metaphor

    • Presenting without preparation
    • Growing in uncertainty : a Clean experience
    • Marketing Ninjutsu: The Invisible Offer
    Full conference details at www.nlpbythesea. com To get 33% off, quote promo code 4happiness when booking.


    Upcoming events

    Discover the Secrets of Motivation, Happiness and Fulfilment . 1/2 day workshop Fri 21 Sept - it could be the first step to the next level in life. <more>

    The Keys to Personal Power and Fulfilment. A two-day event that could change your life. 'Thank you ever so much Richard for giving me my life back.' - RL, recent participant. 1 & 2 Dec 2007. <more>
    See Quick Links for Prices & schedule etc.

    The NLP Conference, at Regents Park, Nov 23-25. 40 great presenters including International Trainers - Judith DeLozier, Shelle Rose Charvet, Charles Faulkner, Michael Hall and Wyatt Woodsmall, and Masster Classes led by Ian McDermott and Michael Breen.
    Meet the lead trainers from most of the major UK NLP Training Institutes and many of the foremast NLP authors. I presented at the conference in April (see review), and Im already booked to join in with this one!


    News about life & stuff

    Is psychological momentum like real momentum? Would you say a sportswoman is more or less likely than usual to win her next game if she won her last game? This is the phenomenon of 'psychological momentum' - the idea of being on a roll, or on song. Researchers have shown the way we think about psychological momentum is like the way we think about the physical momentum of objects. more

    Why, when we're distressed, do we sometimes smile? You might have found yourself doing it: smiling when really you're upset or distressed. Why do we do it? Is it to camouflage our true feelings from others? Or is it because smiling comforts us and protects us from our distress? Research says the latter. more

    How to Spot Mr. Right Do opposites really attract? According to Paul Dobransky, don't bother with those too similar to you! more In the meantime. until you get Mr(s) Right....

    Dumped, But Not Down Rejection is a fundamental law of the (social) universe. But if you laser in on every 'dis', you'll likely trigger a self-fulfilling prophecy. Rejection-sensitivity is on the rise, but you can learn to brave even the biggest brush-offs. more


    Fun In Bournemouth
    NLPConf

    What an up and down summer! For all kinds of reasons.. rain, floods, cricket, business.. add your own to the list. But of course, change - even disaster - is a normal part of life.

    But today I want to let you know that if you fancy a trip to Bournemouth at the weekend, then I can get you in at NLP BY THE SEA at a big discount. I mentioned the meeting in my previous newsletter, and I know some of you were teetering on the edge of deciding to come along - so here's your chance to get a whopping third off - as a special 'friend' of mine, since I'm presenting.

    It looks like a fun event - more of an experience than a conference or workshop. A great chance to ask those awkward questions you never dared ask about all this stuff.

    And don't miss my fascinating news article summaries at the bottom of the page.

    Quick links

    Keys to Personal Power & Fulfilment

    Discover the Secrets of Motivation, Happiness and Fulfilment

    current schedule & prices

    about Richard

    contact Richard


    Richard Walker For a better life!

    Hi!

    You know the old saying - no-one ever looks back on life and says 'I wish I'd spent more time at the office'. You see, life is a happiness thing. Anything else is just a bad dream. I have worked with many hundreds of people, and had the opportunity to figure out what makes them tick. It seems to me that underneath it all, behind any complaint, problem or motivational crisis - even 'stuck businesses'.. is some unhelpful world view or perspective.

    The Physics of Happiness
  • It really is a happiness thing
  • Happiness in the modern world
  • Physics of Happiness & Fulfilment
  • News about life & happiness

  • Happiness in the modern world

    "The Treasurer, Peter Costello, today announced that Australia's ranking on the Gross National Happiness index rose by 0.3 points during 2010. Mr Costello said that the rise was due to strong pro-happiness policies pursued by the Coalition government. He warned that Labour's policies would jeopardise the happiness gains of the past decade, leading to a sadder Australia."

    The concept of 'Gross National Happiness' has been creeping into the agenda in Australia for some time. It's even on the UK Govt's minds, with senior Advisor Lord Layard, of the LSE, advising happiness lessons at school! (That turns even me a bit pale, I have to say!)

    Can we measure happiness? Should we care? Existing surveys have posed fascinating findings. One global survey has Australia near the top and UK lower than you might have expected. Another study published in New Scientist magazine suggests that the happiest people in the world live in Nigeria - and the least happy, in Romania. People in Latin America, Western Europe and North America are happier than their counterparts in Eastern Europe and Russia. Now, whilst I'd agree that such surveys are imperfect, I do think we might ask ourselves, 'What's going on? What really makes us happy?

    Harvard psychologist Daniel Gilbert says that Americans do a tremendous amount of "miswanting" - wanting things that will never make us happy. Studies show that having enough money for the basic necessities of life - food, clothing, and shelter, which cost maybe $40,000 a year - is all we really need for happiness. The effect of the next $10 million is negligible.

    The truth is that we usually don't know what will make us happy. Worse, we don't know that we don't know, so we ardently pursue the wrong things.

    Well, I've got my own ideas too, based on experience of working with clients over some ten years. I have pulled them together into a concept that I call, 'The Physics of Happiness and Fulfilment'.


    Physics of Happiness & Fulfilment

    We might say that we really want something - but so often we ignore the change that needs to come with it. So what really motivates us? Ultimately, it's when the payoff is better than the current 'pain'. Even so, we tend to make excuses. In my experience, there are only three issues that can spoil your motivation:

    1. you really do feel you know what you want, but you have self-doubt in the way
    2. you are not doing what you really enjoy, but your head tells you that 'you should stick with it'
    3. you have never considered following what you feel, or never felt it.
    Consider this though: if you make all your important decisions with your 'head' - ie based on 'logic', then the best life will be is 'satisfying' - or 'not bad'. On the other hand, if you make important decisions based on how you feel, then you will create a life that 'feels good'! Now that's logical.

    You might argue that that's fine and nice, but what about the 'real world' you live in? Now, it seems to me that we all have an idea of what the real world is like, how it works, what's possible and what's not, what people are like etc. But it differs enormously from one person to the next. So where is this 'real world'? Who sees it? To all intents and purposes, we cannot see beyond our perceptions, or 'beliefs'.

    So my concept is based on motivation, feeling, self-belief, and perceptions of what's possible and what it's like 'out there'. Change these, and your world changes with them.

    Last, but not least, you need to know your 'purpose'. Everything has a purpose